Arrancó el VI Congreso Argentino de Prensa Turística Especializada

El Intendente de la Ciudad Dr. Ramón J. Mestre junto a la Directora de Turismo Arq. Analía Righetti y Lic. René Ramos responsable de la organización dejaron formalmente inaugurado este evento que ha convocado a más de 250 asistentes entre autoridades del sector público y privado, profesionales de la actividad, prensa y estudiantes de todo el País. El Salón del Holiday Inn fue el escenario justo para iniciar este camino de capacitación que durará tres días.

 

 

 

 

 

 

En este primer día se abordará los siguientes temas:

09:00 Inscripciones y Acreditaciones
10:00 – 11:00 Apertura y discursos.
– Representante de ASARPRETURE.
-Autoridades de la Dirección de Turismo de la Municipalidad de Córdoba.
-Autoridades de la Municipalidad de Córdoba.
11:00-11:30
Coffee Break
11:30-13:00

Módulo I: “La influencia de las nuevas tecnologías en la organización y comunicación de eventos”.
– Lic. Miguel Herraca – Presidente  del Foro y Asociación Latinoamericana de Convention & Visitors Bureau- Sra. Andrea Juncos – Presidente Congreso Convention & Visitor Bureau de Córdoba.
13:00-15:00
Almuerzo Libre
15:00-17:00

Módulo II: Jefes de Prensa y Periodistas.

“Prácticas comunicacionales en Destinos Turísticos”

– “¡Veo que imagen tienes y, te diré que municipio turístico eres!”.
Lic. Marcelo Goñi del Río.

– “Errores comunicacionales comunes en destinos turísticos”.

Lic. Natalia Traversaro. Profesora de la Tecnicatura en Comunicación y Turismo y Lic. Romina Cargnelutti. Coordinadora Académica de la Tecnicatura en Comunicación y Turismo. Universidad Nacional de Córdoba.
17:00-18:00

Módulo III: Jefes de Prensa y Periodistas.
“Redes de Prensa Especializada en Turismo “

– “Como desarrollar una red de prensa turística”. Caso: Red Latinoamericana de Prensa Turística. Misión, visión y objetivos de la red. Prof: Mercedes González Tula. ASARPRETURE
18:00-18:10
Cierre de la Jornada.

 

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